Courtesy eMarketer.com US Online Ad Spend Poised to Grow 20% in 2011 JUNE 8, 2011 Video remains fastest-growing format while search gains most new dollars Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. eMarketer expects US online advertising spending […]
Are Pay Per Click Ads Being Ignored?
I’ve been telling clients and colleagues alike since 2009 that pay per click advertising is becoming less and less effective. Using sophisticated eye-tracking equipment and “heat maps” (which can tell us where people are looking when they land on any web page), several studies now prove that users spend more time looking at the organic […]
How To Boost Local Business Fast Using The Internet
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“How can I boost local business fast using the internet?” That’s one of the most common questions a local business owner will ask me. The short answer…Increase Your Online Visibility! There are so many marketing strategies to increase the visibility of your business on the internet and surprisingly, you can get results pretty quick.While many […]
