I’ve been telling clients and colleagues alike since 2009 that pay per click advertising is becoming less and less effective. Using sophisticated eye-tracking equipment and “heat maps” (which can tell us where people are looking when they land on any web page), several studies now prove that users spend more time looking at the organic […]
Mobile Marketing For Small Businesses
Is mobile marketing right for your small business? With millions of mobile phones in use around the world, the potential to communicate with current and future clients is limitless. Small business owners can use both SMS (short text messaging) and MMS (multi-media text messaging), which can add video and audio files to messages sent to […]
Google ‘Boost’ Local Advertising To Boost Local Business
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Google has just launched Boost, a location-based ad product for local businesses. Built on Google Places, Boost beta is available in San Francisco, Houston and Chicago right now and will roll out to more cities soon. Boost ads show up when users search for local businesses; they appear in the “sponsored links” section of Google’s […]
