Local search marketing represents major commerce to search engines, hence all the attention and infrastructure invested in making Google Places a much better user experience when searching for local businesses. Well, social search is quickly gaining ground and can have a major impact on local search depending on user settings. For example, if a user […]
Are Pay Per Click Ads Being Ignored?
I’ve been telling clients and colleagues alike since 2009 that pay per click advertising is becoming less and less effective. Using sophisticated eye-tracking equipment and “heat maps” (which can tell us where people are looking when they land on any web page), several studies now prove that users spend more time looking at the organic […]
A New Facebook Privacy Setting
A new Facebook privacy setting called “Instant Personalization” has been rolled out. In other words, Facebook will be sharing your personal information with external websites under the auspices of an enhanced user experience. What’s worse is this new setting is rolled out as “Enabled” automatically. If that works for you, then no need to change […]
