Google Drops Third-Party Reviews And Citations

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In an effort to promote their own user reviews, yesterday Google made a major change to the Google Places listings, their local business directory. Prior to the change, viewers would see reviews that Google pulled in from third-party sites such as DemandForce.com, InsiderPages.com, CitySearch and many others.  Search Engine Land did a great job of […]

Filed Under: Boost Local Business, Google Places, Local Business Listings, Local Internet Marketing, Search Engine Marketing Tagged With: , , , , ,

Online Video Advertising Up By 52% In 2011

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Courtesy eMarketer.com US Online Ad Spend Poised to Grow 20% in 2011 JUNE 8, 2011 Video remains fastest-growing format while search gains most new dollars Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. eMarketer expects US online advertising spending […]

Filed Under: Boost Local Business, Facebook, Local Internet Marketing, Search Engine Marketing, Search Engine Optimization, Video Marketing

Are You A Native…of The Digital Age? Marketing To Natives

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The Millennials are ahead of the curve by almost any digital metric: online video viewing, mobile internet usage, mobile commerce, and location-based services like Foursquare. Also known as Generation Y and echo-boomers, the internet is a vital part of this groups media habits. Small business owners who continue to market to consumers using “old-school” marketing […]

Filed Under: Boost Local Business, Facebook, Local Internet Marketing, Mobile Marketing, Social Media Marketing