Are Pay Per Click Ads Being Ignored?

paid search vs organic search results

I’ve been telling clients and colleagues alike since 2009 that pay per click advertising is becoming less and less effective. Using sophisticated eye-tracking equipment and “heat maps” (which can tell us where people are looking when they land on any web page), several studies now prove that users spend more time looking at the organic […]

Increase Online Visibility To Boost Local Business

Each Day Millions of Consumers Are Searching For Your Products And Services

Are You Leveraging The Power of The Internet To Boost Local Business? Is advertising in your local yellow pages dead? Well, not entirely but it’s getting there quickly. Here’s a more important question to ask, as it relates to the profitability and continued growth of your business, – Is advertising in the local yellow pages as […]