Google Drops Third-Party Reviews And Citations

dominate-your-local-market

In an effort to promote their own user reviews, yesterday Google made a major change to the Google Places listings, their local business directory. Prior to the change, viewers would see reviews that Google pulled in from third-party sites such as DemandForce.com, InsiderPages.com, CitySearch and many others.  Search Engine Land did a great job of […]

Online Video Advertising Up By 52% In 2011

ad spend growth

Courtesy eMarketer.com US Online Ad Spend Poised to Grow 20% in 2011 JUNE 8, 2011 Video remains fastest-growing format while search gains most new dollars Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. eMarketer expects US online advertising spending […]

Social Search Gaining Ground Quickly

social search

Local search marketing represents major commerce to search engines, hence all the attention and infrastructure invested in making Google Places a much better user experience when searching for local businesses. Well, social search is quickly gaining ground and can have a major impact on local search depending on user settings. For example,  if a user […]