Google Drops Third-Party Reviews And Citations

July 22, 2011 by Leave a Comment

In an effort to promote their own user reviews, yesterday Google made a major change to the Google Places listings, their local business directory. Prior to the change, viewers would see reviews that Google pulled in from third-party sites such as DemandForce.com, InsiderPages.com, CitySearch and many others.  Search Engine Land did a great job of explaining these recent changes in this article.

Filed Under: Boost Local Business, Google Places, Local Business Listings, Local Internet Marketing, Local Search Marketing Orange County, Search Engine Marketing Tagged With: , , , , ,

Are Pay Per Click Ads Being Ignored?

March 9, 2011 by Leave a Comment

I’ve been telling clients and colleagues alike since 2009 that pay per click advertising is becoming less and less effective. Using sophisticated eye-tracking equipment and “heat maps” (which can tell us where people are looking when they land on any web page), several studies now prove that users spend more time looking at the organic search results versus the pay per click advertising usually found in the right margin and at the top of most search engines.

Emarketer.com just rolled out another revealing study indicating that while paid search was viewed less than 30% of the time depending on the search engine, organic search results were viewed 100% of the time.

This is overwhelming evidence that makes search engine optimization (SEO) more important than ever. [Read more]

Filed Under: Boost Local Business, Local Internet Marketing, Local Search Marketing Orange County, Search Engine Marketing, Search Engine Optimization Tagged With: , , , , ,

A Social Media Strategy Is Not Optional

December 17, 2010 by Leave a Comment

The December 10, 2010 issue of ENTREPRENEUR Magazine featured an article “Tearing Down The Walls” where they really make it crystal clear that social media is not only here to stay, if you don’t have a social media strategy, you’re placing your business at risk in a major way. Read what Charlene Li had to say about social media marketing…

“Up until now, social media has been optional for businesses. But Charlene Li, one of the world’s leading thinkers on social media and co-founder of the Altimeter Group, a research-based advisory firm in San Mateo, Calif., predicts that companies that do not get on the social media bandwagon soon–within three to five years–will not survive. It’s not an overstatement to say social media is transforming every aspect of business.”



Fortunately, Boost Local Business will be rolling out our complete turn-key, done-for-you social media marketing services for local business owners by mid Q1 2011.  Stay tuned for all the details.

To read the complete article featured in ENTREPRENEUR Magazine click here.

Filed Under: Boost Local Business, Local Internet Marketing, Local Search Marketing Orange County, Social Media Marketing
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